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The Walking Company Introduces New Outdoor Lifestyle Brand, Sierra West. Sierra
West Now Available in Retail Stores and Online. SANTA BARBARA, CA--(Marketwire
- January 24, 2011) - The largest retailer of comfort footwear, The Walking Company,
announced the launch of a new, exclusive brand of outdoor-inspired casual shoes
and boots called Sierra West. Offering outdoor inspired casual shoes and boots
with premium technical comfort features, Sierra West styles are now available
at The Walking Company's retail and online stores. "We are always looking
to expand our products to reflect the needs, wants and lifestyles of our customer
base. Inspired by the outdoors and loaded with the comfort features our customers
expect, Sierra West is a perfect fit for The Walking Company," said Mike
Grenley, senior vice president of merchandising at The Walking Company. Featuring
outdoor-inspired casual styles for everyday wearing, Sierra West footwear boasts
comfort technology such as dual-density EVA midsoles for cushion and support,
Dri-Lex mesh linings for moisture control, and Agion antimicrobial treatment to
help fight odor. Sierra West footwear is made from premium suede and leathers
and is accented by distinctive detailing for a fresh, contemporary look.
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